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Welcome to our Impact Value Proposition Canvas – your first step for crafting impact-centered business models! This robust tool is made for engineers, scientists, software developers, and all those dedicated to entrepreneurship in the realm of regenerative businesses, emphasizing their commitment to making a positive difference.

Creating a regenerative business model is essential for addressing environmental and social challenges and ensuring long-term sustainability. An impact value proposition serves as a starting point for designing such a business model, as it helps articulate the core mission of the company in relation to its positive impact and stakeholder expectations. This tool helps you to:

  • Align with your purpose: It ensures that the business is built on a solid foundation of social and environmental responsibility, giving it a clear direction and purpose beyond profit.

  • Find a competitive advantage: A well-crafted impact value proposition differentiates the business in the market.

  • Engage with stakeholders: When people understand the specific social and environmental benefits the business provides, they are more likely to support and engage with it, leading to greater loyalty and trust.




The methodology to craft an impact value proposition comprises three primary stages, with each step building upon the preceding one. The duration for completing each stage may differ based on the intricacy of your business concept and the depth of examination you desire. Generally, commencing with a 3-hours workshop is a suitable starting point. 

Now let’s start:


The first step in creating an impact-driven, regenerative business model is to define your Impact Value Proposition. It outlines the specific impact your business intends to make in the world. It is the heart of your regenerative business and sets the tone for everything that follows.


Impact Value Proposition Canvas

Start with your User/Customer on the right side:

  1. Customer Jobs: What are the things and tasks that our customers need to do every day to get their jobs done?

  2. Key Value Driver: What motifs do your customers have to get their jobs done? What are drivers to not accomplish it?

  3. Existing Solutions: What solutions (technical, process-wise etc.) do your customers already have to get their jobs done?

  4. Gains: What are current outcomes and benefits that your customers experience when they successfully complete their tasks? What gains, whether anticipated or unexpected, do your customers seek and find valuable, including functional utility, social advantages, positive emotions, or cost savings?

  5. Pains: What factors tend to frustrate your customers before, during, or after attempting to accomplish a job, or hinder their ability to complete it successfully? Additionally, what are potential risks and unfavorable outcomes associated with subpar or uncompleted tasks?


Then take a look at your Solution on the left side:

  1. Products & Services: What is your product or service offering to get the job of your customer done and create gains as well as relieve pains?

  2. Gain Creator: How might your products and services contribute to customer gains? What results and advantages can your customers anticipate, aspire to, or find pleasantly unexpected?

  3. Pain Relievers: How can you address the specific concerns or challenges your customers may face when using your products and services? What strategies do you have in place to minimize or resolve any issues that might inconvenience your customers before during, or after their job completion?


Now put your impact and sustainability glasses on to develop your Impact Value Proposition
in the middle circle:

What impact and value do we deliver to our customers by using or buying our product or service? Write down one impact value you can create for each element in the pains and gains sections.

  • Use a large print out of the canvas posters (at least DIN A1, 594 x 841 mm or 23.39 x 33.11 inch (0.84 m)).

  • Use sticky notes and don’t write on the canvas itself. This helps you to move ideas around.

  • Note one idea per sticky with a thick marker and describe any idea in 2–3 words.

  • Use different colors for different elements. It makes it easier to read your canvas.

  • Invite people from various departments as sparring and brainstorming partners and to bring a profound customer knowledge to the table.

  • Make sure that you document all relevant insights, ideas, and action items for further development and implementation. Don’t put too many ideas on one canvas – use several canvases instead.

Well done! Curious to learn what's the next step to regenerative business model?

Start now developing your impact model with the Lean Impact Assessment Canvas.



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