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Welcome to the Regenerative Business Model Canvas:

This is your tool to design business models geared toward fostering positive impact.

This adaptable resource is tailored to the needs of engineers, scientists,

software developers, and all individuals driven by a commitment to nurturing

regenerative business that tackle complex, far-reaching challenges in deep tech.

Incorporating the Regenerative Business Model Canvas into the design process helps businesses take a more comprehensive, forward-thinking, and responsible approach to their operations. It promotes a mindset that goes beyond mere profitability to create regenerative, long-lasting, and mutually beneficial relationships with the environment and the community. This helps you to:


  • Think in a holistic system: It encourages a holistic and systems-oriented approach and prompts you to consider the broader ecosystem and how your business interacts with it.

  • Find sustainable financing and funding as well as revenue streams: Regenerative business models often require innovative financing and funding strategies. Furthermore, they rely on diverse revenue streams that are not present in traditional business models. The canvas helps outline how the business secures capital and revenue sources in a way that aligns with regenerative principles.

  • Plan long-term strategically: Designing a regenerative business model requires strategic decisions. The canvas helps businesses map out their regenerative journey over time, considering key performance indicators (KPIs) and decision points.




Creating a compelling regenerative business model involves a structured process consisting of eleven building blocks. The time required to navigate through these blocks can vary, depending on the complexity of your business idea and the level of scrutiny you wish to apply. Typically, initiating the process with a one-day workshop serves as an appropriate initial step.


Now that you have a clear impact model, it is time to integrate it into your business model using the Regenerative Business Model Canvas. This final step ensures that your regenerative business is financially sustainable and aligned with its impact goals.


Regenerative Business Model Canvas

  1. You have completed the first task already by creating an Impact Value Proposition: Customer Segments. Who is the focus of your value creation efforts? Who are your key customers you prioritize?

  2. Furthermore, the whole Impact Value Proposition is done: What value do you deliver? How are you contributing to solving your customer’s problems? What combinations of products and services do you provide to each customer segment? Which customer requirements are you fulfilling?

  3. Now look at the Channels: In what ways do your customer segments prefer to be contacted? What methods are you currently employing to engage with them? How are your channels seamlessly interconnected? Which ones demonstrate the highest effectiveness? Which options offer the most cost-effective results? How are we harmonizing them with customer routines?

  4. Next, start with Customer Relationships: What type of relationship does each of your customer segments expect you to establish and maintain with them? Which ones have you established? How are they integrated with the rest of your business model? How costly are they?

  5. Think about your Revenue Streams: What do your customers see as the most valuable offering they are willing to pay for? What are they presently paying for? What payment methods are they using? What payment preferences do they have? How much does each revenue stream contribute to your overall revenues?

  6. The next step is to define Key Resources: What essential resources are needed for your impact value proposition? And for your distribution channels? How about customer relationships and revenue streams?

  7. This leads you to your Key Activities: What are the essential activities needed for your Impact Value Proposition? How about your distribution channels? What forms your customer relationships? And what contributes to your revenue streams?

  8. Go further to your Key Partners: Who constitutes your vital partnerships? Who are your primary suppliers? From your partners, what key resources do you acquire? What key activities are carried out by your partners?

  9. Then take a look at your Cost Structure: What are the primary costs that are inherent in your business model? Among your key resources, which ones tend to be most costly? And when it comes to key activities, which ones typically have the highest expenses?

  10. Then have a look back at your Impact Model and plug it in: How do you create impact? What positive effects do you achieve? How significant is your impact? Has something changed when you see your business model now?

  11. And finally, please insert your Key Performance Indicators, which you also can plug in from your Lean Impact Assessment Canvas: What metrics/data do you collect to measure the impact and effects?



Please keep in mind and challenge yourself during the process:

  • Balance profitability with sustainability to ensure the longevity of your impact.

  • Innovate your revenue streams and cost structure to create value and maintain a positive impact.

  • Utilize efficient and sustainable partnerships, distribution channels and customer relationship strategies.


By following the three steps of our Regenerative Business Design Framework, you will create a robust, impact-driven regenerative business model.


Remember, this framework is an iterative and strategic tool: 
Regenerative businesses evolve and adapt over time as you learn more about your customers, the impact landscape, and key components of your business model. Continuous assessment and improvement are essential to stay aligned with your mission and achieve lasting positive change. Challenge yourself to gain a genuine grasp of the critical tasks and associated challenges and benefits that matter to your customers. Then, your regenerative business will make a profit and contribute to the well-being of the planet and society.


All the best on your journey to making a positive impact!

  • Use a large print out of the canvas posters (at least DIN A1, 594 x 841 mm or 23.39 x 33.11 inch (0.84 m)).

  • Use sticky notes and don’t write on the canvas itself. This helps you to move ideas around.

  • Note one idea per sticky with a thick marker and describe any idea in 2–3 words.

  • Use different colors for different elements. It makes it easier to read your canvas. 

  • Invite people from various departments as sparring and brainstorming partners. Also, think about professional backgrounds like impact and industry experts as well as financial and legal advisors to bring a profound systems' knowledge to the table.

  • Make sure that you document all relevant insights, ideas, and action items for further development and implementation. Don’t put too many ideas on one canvas – use several canvases instead.

Do you want more content on regenerative business design?

We keep updating our open-source resources regularly – check out our resources page.



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